ADV93: Exercise 1: A Typographic Poster
Introduction
The purpose of this exercise is to create a set of 3 posters with the main focus being typography. The work was inspired by 1984 by George Orwell. Using a limited color palette, my final set of posters follows a simplistic Swiss style that utilizes a mix of capitalization, negative space, kerning, and leading to create interesting and cohesive visuals without relying on images.
Final Posters
Initial Sketches
Self Assessment
The most challenging part of creating my piece was finding which direction I wanted to go. In my sketching phase I tend to lean towards the illustrative side, which relies heavily on imagery. After I scrapped my initial sketches and started working on copywriting, I was still using images which took the primary focus. After more experimentation with decorational typefaces and bright orange/teal colors, I found that the Swiss style actually worked the best for me. If I could improve parts of my project, I would play more with the angle of the text and work more on the grid and spacing to achieve a cleaner look. Additionally, I would try different background colors. I only tried black and other dark colors, but I would like to try doing a poster on white as well. If I could learn a new skill or tool instantly, I would want to learn how to use Adobe After Effects so that I could create animated posters. If someone wanted to create something similar, I would say to really have fun and try looking at your design from a different angle. Turn it upside down and play with colors!
