Creative Process

My approach to the creative process applies to multiple aspects of my life. I view learning as a perpetual process; I understand that room to improve can always be made if I stay flexible and inspired. I try not to bind myself to a specific style because I value open-mindedness and creativity. While I do favor certain elements and colors, I find that unique combinations can also be an interesting problem solving technique and create impactful visual effects.

Good Design Content Map

Once I have visualized my process, I then select a mood or aesthetic by experimenting with different elements and color combinations. Before moving on to the building stage, I make sure that I have multiple drafts to select from.

Concept 1

Concept 2

Concept 3

I keep myself energized and motivated by working in chunks or milestones, and taking breaks when I need to. I have found that this strategy performs best for my work style so that I can deliver quality work in a timely manner.

Drawn by Winny Kung

The last stage of my creative process is refining the final draft. I add some finishing touches and make sure the work is cohesive and integrated. My overarching goal when designing is to create intentional and purposeful work that will either help the viewer learn something new, or make them have to think a little bit. Graphic design is not just commercialized art; it has the ability to convey powerful messages and truly make a difference. I still have a lot to learn, but I am looking forward to gaining new knowledge and experiences to grow my skills as a designer.